Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment Group, has this week announced that its Spanish division Global Spain, has been awarded the exclusive ad sales contract for Metro Barcelona.
Global will take over the contract from JCDecaux from January 1, 2024 until 2032.
Borja Balanzat, Managing Director of Global Spain told us “At Global we’re committed to the commercial transformation and digitalisation of outdoor media. Metro Barcelona’s stations provide a massive and highly receptive audience for advertisers and our national sales teams are well-equipped to deliver for all our partners and clients.”
Metro Barcelona serves 400 million passengers every year across 123 stations, offering huge reach for advertisers in the heart of one of Spain’s most dynamic and important cities. Metro Barcelona’s outdoor estate includes over 2,000 sites including both classic paper and digital screens.
As part of Global’s plans, all digital billboards across Metro Barcelona will be available to purchase programmatically, allowing advertisers to deploy highly targeted, data-driven campaigns on the network.
Global Spain will also implement a brand-new data and audience measurement system on the Metro Barcelona network as part of the company’s commitment to accurate audience targeting.
Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation.
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