Adrian J Cotterill, Editor-in-Chief
What’s Trending, a leading media brand and publisher offering the latest in pop culture and trending news, has teamed up with GSTV, acTVe, Haystack News and ReachTV in the next phase of its ever-growing expansion in digital-out-of-home and free ad-supported streaming TV (FAST TV) distribution.
What’s Trending, founded back in 2011 by tech and innovation expert Shira Lazar, has spent more than a decade on the cutting edge of technology, pro-actively and creatively adapting to consumer needs with a future-forward strategy, while serving as a 24/7 news hub, curating the most viral and shareable content across the digital landscape.
“We want consumers and our growing community to discover our brand wherever they are,” explains Shira. “What’s Trending has been a pioneer in livestream news and original digital content, attracting early adopters who are passionate about connecting the creator community to mainstream audiences, while bridging the gap between platforms.”
As trailblazers in DOOH and now FAST TV expansion, their longtime partners include GSTV and Reach TV, culminating in recent years into a reach of over five million followers cross-platform and over 800 million unique viewers
Sean McCaffrey, President & CEO, GSTV told us “What’s Trending has been a longtime GSTV content partner informing our audiences about the hottest trends in pop culture, food, viral sensations and tech trends. Whether it’s fuel & convenience retailers, cinema, college campuses or airports, What’s Trending can be counted on to provide entertaining and brand-safe video content for advertisers to reach a valuable on-the-go video audience.”
We are told that What’s Trending’s ever-evolving coverage, which extends across such platforms as digital, mobile, social, OTT, OOH and distribution on O&O properties including Screenvision and Trooh Media, among others, sets a new precedent for media platforms to ensure their audiences are accommodated with accessible, premium and relevant content that is readily available for them to stay engaged and informed.
Follow DailyDOOH