Adrian J Cotterill, Editor-in-Chief
Lamar Advertising Company (Nasdaq: LAMR) has announced that the company’s airport advertising team has been awarded a seveb year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S.
Lamar will completely overhaul existing static advertising displays throughout the airport while upgrading and adding to existing digital inventory.
“Lamar has a strong and established track record of creating enhanced advertising opportunities for brands at airports across the country, while also enabling airports to generate additional revenue,” said Rhonda Hamm-Niebruegge, St. Louis Airport Director. “We are excited to have Lamar manage our advertising program and are confident that our passengers will enjoy the updated aesthetic through the airport.”
Lamar took over the management of the 50 static advertising displays in the airport’s three concourses as well as the digital networks that engage passengers at every stage of their journey on November 1, 2023. Lamar will modernize existing static displays and add new LED digital screens in each concourse. From small businesses to the seven Fortune 500 companies that call St. Louis home, advertisers of any size or budget will be able to leverage Lamar’s network to engage an audience of affluent air travelers throughout their time at the airport.
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