Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s #CES2024 Curated Experience.
The Experience includes private fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that impact DOOH and networking opportunities. CES is the largest gathering of brands, media, tech and innovation in the world and the event typically draws well over 100,000 attendees and over 100 exhibitors. Quite simply the DPAA makes this show easier to navigate.
The DPAA Curated Experience at CES engages with brand and agency leaders, showcases cutting-edge innovations, strategic partnerships, and thought leadership in the ever-evolving landscape of digital advertising. Industry professionals, media representatives, and technology enthusiasts alike are invited to explore this exclusive offering to gain insights into the latest trends and advancements shaping the digital out-of-home advertising industry. Confirmed brand leaders joining DPAA include Mastercard, Kia, Canva, Lenovo, Assembly, Havas, Boehringer Ingelheim and others to be announced.
Barry Frey, DPAA’s President & CEO, expressed enthusiasm about the upcoming event: “Our curated experience at CES always provides a unique opportunity for attendees to witness the transformative power of digital out-of-home advertising. From immersive displays to groundbreaking technologies, this event will highlight the incredible potential of our industry.”
For more information about DPAA’s presence at CES 2024 and details about the exclusive Curated Experience, interested parties are encouraged to reach out to Noah Klas at noah.klas@dpaaglobal.com.
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