ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc.
We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising.
Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources for their pivotal role and told us “Media Resources has been essential in realizing our vision. Their comprehensive approach in design, engineering, manufacturing, installation, and maintenance has efficiently initiated this rollout. This project goes beyond installing digital displays; it’s about elevating the travel experience at ONroute centers, a vision shared with Media Resources and Pattison Outdoor Advertising.”
Media Resources’ expertise in turnkey digital network solutions is key to this partnership, which spans across 23 ONroute convenience centers, showcasing their innovative capabilities. Keith Edwards, SVP, and Jeff Rushton, President & CEO of Media Resources, jointly stated: “Collaborating with ONroute and Pattison Outdoor Advertising has been a privilege. We’re proud to operationalize this project, ensuring efficient and impactful installation.”
As the project progresses, ONroute, Media Resources, and Pattison Outdoor Advertising tell us that they look forward to showcasing the full extent of their collaboration, signaling a new era in digital advertising along Ontario’s highways.
ONroute operates 23 travel plazas located along Highways 400 and 401 in Ontario. Our locations provide travelers with fresh and exciting food and beverage options, gas, and other amenities that improve any road trip experience.
Each of our locations features well-known franchise brands, a convenient 24/7 ONmarket, EV charging stations, restroom amenities and free Wi-Fi.
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