Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company, has announced an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at the Solair Wilshire, a luxury high-rise residential and commercial complex on Wilshire Boulevard.
Sited at the intersection of Wilshire Boulevard and South Western Avenue, The Wilshire sits along two highly trafficked corridors, linking Beverly Hills in the west to Downtown Los Angeles in the east, as well as linking Hollywood in the north to the 10 Freeway in the south.
The large-format 20’ x 40’ digital spectacular, which will be marketed as “The Wilshire,” has been a key presence day and night in this densely populated part of Los Angeles.
“We are pleased to add The Wilshire digital to our portfolio in Los Angeles and grow our presence in this pivotal media market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “This highly visible and trafficked spectacular will be greatly desired by a variety of brands and advertisers looking to make a splash in Los Angeles.”
The Wilshire digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
Financial terms were not disclosed. Jamison Properties was advised by Consumer Experience Group.
Jamison Properties is a privately-held, family run commercial real estate enterprise with a net asset value of over $3 billion. Jamison operates 18 million square feet of multifamily, office, medical and retail properties throughout Southern California and have delivered over 5,000 apartment units in the City of Los Angeles with a total pipeline of over 8,500 units, making Jamison one of LA’s most active apartment developers.
Follow DailyDOOH