Adrian J Cotterill, Editor-in-Chief
As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022.
Spanning advertisers, agencies and media companies, new members include:
- 3N Media
- Adsquare
- Advert Outdoor Advertising
- Agnoli Sign Co
- ASM Global
- Awedience Media
- AXES.ai
- Ballyhoo Boats
- Barrows Global
- BeSeen Outdoor
- Blue Outdoor
- Bossgistics LLC
- Brookfield Properties
- Cfquirin.com
- Clark Outdoor
- Crackle Plus
- Cuates
- Digital Outdoor Advertising
- DistrictWon
- Dropsz
- Elite Marketing
- EV Foods
- Forza Payments
- Geometria Inc.
- Giesken Outdoor Advertising
- Grocery TV
- Harkey Media
- Iconic Displays
- Invision Media
- JPG Hawaii
- Leonard and Company
- Lockridge Outdoor Advertising
- Mackall Adv
- Media Drive, LLC
- New South Outdoor
- Northstar Media
- Odoo, Inc.
- Paradise Billboards
- Place Exchange
- Public Art
- Saben Outdoor Billboards
- See Me Rolling
- Sightline OOH
- Smartify
- Social Indoor
- Verde Outdoor
- Vibenomics
- Wingert Billboards
This growth in membership follows a year of strong momentum for Geopath, as the organization introduced the 2023 Annual Forecast, featuring a new reach and frequency model for all audience inventory, including transit station and scheduled fleet media. Additionally, Geopath appointed new members to its Board of Directors: Dan Langert, Director of North American Media and Licensed Merchandise at Molson Coors Beverage Company; Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media; Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at PJX Media. As part of a three-year term, these members will help the organization continue its growth trajectory in 2024. Michael Lieberman, Executive Director, OOH at GroupM was also re-elected as Geopath’s Chairperson for a second two-year term.
“OOH continued to be an effective and reliable media channel in 2023, maintaining strong levels of spending despite a challenging advertising landscape,“ said Dylan Mabin, President at Geopath. “We’re pleased to welcome such a diverse group of companies as we remain committed to expanding the membership footprint and enhancing our infrastructure to ensure all members have unrestrained access to the highest quality data sources. As more innovation takes place in OOH and advertisers increase their investment, the need for foundational and transparent OOH audience measurement will continue to grow.”
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States.
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