Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through JCDecaux UK’s Business Growth team.
The wider campaign consists of eye-catching social media placements, host-read podcast adverts with popular shows in addition to innovative Out-of-Home. The campaign is set to generate a total of 135 million impressions (57 million for the Out-of-Home activity, and 78 million across digital placements). The placements have been strategically positioned to inspire people to try nākd. on-the-go, as they look to start the year on a healthier note without compromising on taste.
The Out-of-Home campaign features two new 3D Out-of-Home technologies from JCDecaux UK with nākd. as the launch advertiser.
- ‘Anamorphic’ #3DOOH at Waterloo Station on Waterloo Motion to create the illusion of 3D depth when viewed from a specific perspective. This is the launch of this new opportunity and is running on the UK’s largest indoor advertising screen in Europe. Consumers standing underneath the famous Waterloo clock, will see the bar swing out of the giant screen while ingredients including dates, blueberries, raisons and almonds fly out above their heads).
- The first ‘3DOOH At Scale’ production technique for digital 6-sheets in which the creative appears to leave the poster frame and which can be viewed from any angle. In an exciting media first, JCDecaux is offering this technique at scale, across all digital 6-sheet environments. nākd’s campaign is running at Westfield London and Westfield Stratford City malls and at Rail stations in London.
The total campaign is running until 12th of February and follows the success of the brand’s Out-of-Home campaign last year which showcased its new identity and helped the nation fall (back) in love with nākd. The 2023 campaign bursts yielded great results, including a reach of over 10 million and 34 million impacts, as well as uplifts across brand awareness, consideration, trial and sales – providing the perfect base for this year’s activity.
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