Adrian J Cotterill, Editor-in-Chief
If you are looking for #DOOH or #AdTECH in Barcelona at #ISE2024 this week then as usual you will sadly be dissappointed, though with the rise of Retail Media Networks there are some bright spots on the show floor but not many.
For the first time in as long as I can remember #OOH CMS powerhouse BroadSign wiull not be exhibiting though they will of course be present with clients and customers during the week.
Quividi will be there as usual though, in booth 6F590 where they will showcase their new insights dashboards AND use cases of audience measurement for (guess what?) in-store retail media.
They will have a vending machine from Invenda, which is already using their data to monetize their screens and transact programmatically, as well as a shelf topper screen from Instorescreen.
On Tuesday at noon they’ll have an happy hour with tapas and wine together with NowSignage who have a booth opposite.
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