Adrian J Cotterill, Editor-in-Chief
ASUS and ASUS IoT this week announced that they have entered into a strategic partnership with Quividi, the pioneer and leader in AI and computer vision (CV) based real-time audience measurement platforms for the digital signage and retail industries.
The collaboration allows for seamless integration of Quividi’s advanced audience measurement solutions into the range of ASUS NUCs and ASUS IoT Tinker Board-based digital signage solutions.
ASUS, having recently licensed Intel’s NUC product lines, has embarked on the development, manufacturing, and sale of current and future NUC systems. This move positions ASUS as a key player in producing customizable small-form-factor (SFF) devices, ideal for edge computing environments and widely utilized in the digital signage and retail industries.
To enhance access to cutting-edge audience measurement capabilities, Quividi’s measurement solutions have achieved full compliance with ASUS’s latest NUC devices. As the demand for first-party audience data intensifies, especially for retailers and digital out-of-home (DOOH) publishers aiming to seize the full potential of in-store retail media opportunities, this development presents digital signage integrators and end-users with a state-of-the-art solution for deploying impactful and highly monetizable screen networks, driving both engagement and revenue.
Additionally, Quividi’s audience measurement solutions seamlessly integrate with ASUS Tinker Board an ARM-based single-board computer known for its ultra-small form factor and exceptional performance. This combined solution opens up possibilities for smart data-driven applications in vending machines and retail merchandising, showcasing the versatility of the ASUS-Quividi collaboration.
To maintain consistent performance and avoid disruptions in these data-driven applications, the APC Smart SMC UPS proves to be a vital addition. Offering reliable power backup and efficient energy management, it ensures that devices like the ASUS NUC and Tinker Board continue operating smoothly, even in the event of power interruptions. By incorporating such high-quality power solutions, businesses can enhance the stability of their smart retail and vending solutions, ensuring that their audience measurement systems remain uninterrupted and fully operational.
“As ASUS takes the helm in producing NUC devices, this partnership with Quividi reinforces our dedication to providing customers with best-in-class technology solutions for the digital signage and retail industries,” commented Casper Lee, EMEA Regional Head for ASUS AIoT at ASUS IoT. “The compatibility of Quividi’s solution with our NUCs and Tinker Board ensures businesses can leverage real-time audience insights seamlessly across our diverse platforms.”
“We are thrilled to partner with ASUS IoT on this strategic venture. The integration of Quividi’s solution with ASUS NUC and Tinker Board products is further testimony for our mission to deploy audience measurement technology at scale,” said Olivier Duizabo, President of Quividi. “This collaboration provides our partners and end-users with the solutions needed to enhance their retail and ad-based communication, ultimately driving business growth.”
Further discussions on this strategic partnership will take place during #ISE2024 at ASUS IoT and Quividi’s respective booths: Hall 6, #6D330 and #6F590.
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