oOh!media has appointed UnLtd CEO Chris Freel to the newly created position of group sales director – Australia as part of a sales consolidation that brings agency, direct, boutique and independent (DBI) teams under single leadership.
We are told that the unified structure strengthens oOh!’s cross-functional sales approach, driving greater collaboration and accountability, and providing an aligned approach to sales strategy and business planning.
Reporting to Paul Sigaloff, chief revenue and growth officer, Chris will lead the combined team when he joins oOh! on February 12, 2024.
Paul told us “As we continue to lead the Out of Home industry towards a digital first future, uniting our agency and DBI sales teams will strengthen our proposition in the market. This will streamline our operations and ensure that we continue to deliver an optimal experience for advertising and agency partners, enabling them to leverage oOh!’s national network to make brands unmissable.”
Chris joins oOh! after more than six years as CEO of social purpose organisation UnLtd which connects the media, marketing and creative industries with charities helping children and young people at risk. Prior to that, he gained extensive digital media sales leadership experience having worked at Fairfax Media as national agency sales director and commercial director of Pandora.
Tim Elder, head of sales – DBI, continues in his role and will also work on special projects within the revenue and growth team. Wade James who was previously in the role of national head of agency sales, is moving on from oOh! to pursue other opportunities.
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