Adrian J Cotterill, Editor-in-Chief
Stagwell (NASDAQ: STGW)’s Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. Last year was the first time these groups converged at Cannes Lions International Festival of Creativity to explore the dynamic culture of sports business, and to great success, with nearly 40 athletes drawing more than 5,000 people.
This year’s beach will feature MORE brand leaders, MORE athletes, MORE content, and MORE beach (La Plage du Festival) to accommodate it all!
We are told that it will build on last year’s success to centralize sports’ importance across technology and innovation, global growth, reaching new audiences, media, and food and wine / spirits.
Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 tournament, Sport Beach will elevate the importance of global sports, highlighting how the increased connectivity between US and global audiences has made sports pivotal in driving business for athletes, brands, teams / leagues, and media partners.
They’ve already announced a solid first round roster of athletes committed to the beach including Megan Rapinoe, Sue Bird, Carmelo Anthony, Hélio Castroneves, Justin Jefferson, Brandon Marshall, Paul Rabil, and much more to come!
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