Adrian J Cotterill, Editor-in-Chief
For the third consecutive year, rideshare advertising company Carvertise, will have clients “swarming” the Super Bowl with fleets of branded rideshare vehicles boldly displaying their marketing messages to fired-up sports fans.
WGU (Western Governors University) will be among three of Carvertise’s clients that will be rolling through the streets surrounding Allegiant Stadium on Sunday as the San Francisco 49ers and the Kansas City Chiefs prepare for battle. The online college is one of many advertisers taking advantage of the company’s popular “swarm events” feature, where fleets of branded vehicles are deployed where there are large gatherings of people. This is the first time WGU has activated a swarm event on football’s biggest stage.
In addition to swarming the big event, WGU is also sending the branded cars to numerous events around Vegas leading up to Sunday, including the Bud Light Super Bowl Party at The Chelsea, BetMGM Big Game Bash at The Chelsea, and the Sports Illustrated Super Bowl Party XS Nightclub event.
Carvertise VP of Sales Jim Fischer notes the activation “packs a big punch” at an event dominated by huge brands with mega-budgets. “Advertising at the Super Bowl isn’t easy,” he says. “You’re competing with black-out zones, limited inventory, and national budgets.” Fischer says a fleet of wrapped cars sitting outside every major Super Bowl event “is can’t-miss advertising, for a fraction of the cost to what most vendors are charging.”
Carvertise’s swarm events feature has been a hit with clients since it launched three years ago, according to CEO Mac Macleod. Activations across the country at music festivals, The Taylor Swift Eras Tour and other major sporting events have attracted enormous buzz. “With swarm events, we’re able to capture the attention of frenzied fans by essentially driving billboards through the party,” he says.
Carvertise claims to be America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, Bravo, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.
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