Adrian J Cotterill, Editor-in-Chief
MOOHA (Moving Out of Home Association) was first discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit and now that it is fully formed it makes its first debut at Out of Home New York with a client appreciation cocktail party on the evening of Wednesday, October 16.
MOOHA is part of the DPAA’s Collective and will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
Adgile Media Group, LED Truck Media and Wrapify will serve as founding members of MOOHA which also includes lead members: AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia, Nickelytics, Reveal Mobile, Street Metrics and Vugo.
“Technology, measurement and attribution for ads on moving vehicles has increased to the point where advertisers are taking notice and investing significantly,” said Barry Frey, President, and CEO of DPAA. “Brands and agencies saw this in action at The Cannes Lions Festival of Advertising in June 2023, when the animated DPAA logo was featured on a big, beautiful LED screen trucking up and down the Croisette.”
Advertising on moving vehicles is trusted by brands such as Amazon, AB InBev, Coca-Cola, MLB, Molson Coors, Google, Pepsi, Salesforce, General Mills, Sony Music, Celsius, and many others. Brands are able to design campaigns with vehicles that travel in close proximity to brick and mortar locations enabling market takeovers.
Further goals include showcasing best practices and highlighting innovative best in class creative.
This 17:30 – 19:30 #OOHNYC Wednesday 16 event is open to MOOHA members and their clients, to request an invitation, please contact noah.klas@dpaaglobal.com.
Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and is the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.
Reach out to us if you are interested in putting on your own event.
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