Adrian J Cotterill, Editor-in-Chief
With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup.
Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium.
New speakers include Jennifer Prince, Chief Commercial Officer, Los Angeles Rams; Ben Soffer, the creator behind @BoyWithNoJob, host of the “Good Guys” podcast and Founder & CEO of Spritz Society; Brian McCord, SVP, Executive Director, Media Strategy, RPA; and Emily Wittig, Senior Director of Marketing, San Diego Padres.
We note that the event starts Monday with various assocation directors’ meetings, a private leadership summit, yoga and pickleball and then the welcome reception at 17:30 sponsored by Broadsign.
Conference proper kicks off on Tuesday at 08:45 with a Welcome + State of the Industry from Anna, an opening keynote still to be announced followed by a couple of roundtables, a number of spearate track sessions, some town halls and generally some quote interesting looking presentations.
The 82nd Annual OBIE Awards will be presented Tuesday evening.
Wednesday kicks off with some Geopath stuff, a couple of keynotes and the day ends at lunchtime.
It’s definitely action packed!
Speakers include:
Ben Soffer, Content Creator, Podcast Host, Founder & CEO, Spritz Society
Bradley Wigsten, Marketing Manager, North America, Icelandair
Brian McCord, SVP, Executive Director, Media Strategy, RPA
Chad Smith, VP, Media Owner Success, Blip | Adkom
Chris Farnkopf, Vice President of National Sales, Adkom
Chris Olsen, President, Rapport US
Claudia Damas, CEO & Partner, Americas, Altermark
Devon Wagner, CEO, Oaktree Outdoor Advertising
Drew Jackson, CEO, StreetMetrics
Emily Wittig, Senior Director of Marketing, San Diego Padres
Esben Elmoe, Founder & CEO, AllUnite
Esther Raphael, CMO, Intersection
Frances Reagan Copinga, Managing Director, Reagan Outdoor Advertising
Gary Greenstein, Chief Revenue Officer, Vector Media
Grant Simmons, VP, Kochava Foundry, Kochava
Jennifer Prince, Chief Commercial Officer, Los Angeles Rams
Jeremy Flynn, SVP, Data Products & Strategy, Clear Channel Outdoor
Jillian Saul, VP, Local Media, Ocean Media
Jon Kristjansson, Head of Sales, North America, Icelandair
Kerry Landolfe, VP Creative & Innovation, Media Futures Group
Laura Colona, SVP, North America, Talon
Matthew Dearden, CEO & Co-Founder, Alight Media
Randy Kilgore, CRO, Reveal Mobile
Regis Maher, President & Co-Founder, do it outdoors
Steve Richards, President, Mile High Outdoor
Teresa Buyikian, Reporter, MediaPost
Laura Brandes, Vice President, Growth, Rapport
Marc Fenty, SVP, Director of OOH, Horizon Media
Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo
Kasper Koczab, Head of OOH Media, Brex
Joanna Peña-Bickley, CEO, Vibes Ai
Candice Simons, President + CEO, Brooklyn Outdoor
John Solomon, Chief Marketing Officer, Therabody
Avery Akkineni, Chief Marketing Officer, VaynerX
Tess Guttières, Senior Director of Brand Strategy, Bombas
Peipei Lin, Vice President of Marketing, RIMOWA
Dylan Mabin, President, Geopath
Clive Punter, Executive Vice President, Chief Revenue Officer, OUTFRONT Media
Maggie Schmerin, Chief Advertising Officer, United Airlines
David Shing, Digital Prophet
Grace Teng, Partner & Chief Media Officer, Zambezi
Julie Thompson, EVP & CMO, OAAA
Dave Westburg, Publisher, Billboard Insider
Drew Baldwin, Founder, Tubefilter
Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, Lamar
Sheena Dougher, VP, Marketing Communications, Jack in the Box
Laylah Funk, Senior Copywriter & Creative Strategist, Adore Me
Kevin Gephart, Principal, OOHSalesFaster.com
Marcy Greenberger, Chief Investment Officer, UM Worldwide
Scott Harrison, Founder and CEO, charity:water
Lina Maggi, SVP of Partnerships, BCN Visuals
Seth Matlins, Managing Director, Forbes CMO Network
Kelly Metz, Chief Investment Officer, OMD USA
John Osborn, Director, AD Net Zero
Shelly Palmer, CEO, The Palmer Group; Professor, Advanced Media in Residence at S. I. Newhouse School of Public Communications, Syracuse University
Martin Porter, EVP, Head of OOH, dentsu
Tina Sharkey, Entrepreneur, Investor and Advisor
Marisa Thalberg, Chief Marketing and Communications Officer, United Parks and Resorts
Kate Scott-Dawkins, Global President Business Intelligence, GroupM
Will Flaherty, SVP of Growth, Ro
Eric Wei, Co-CEO, Karat Financial
Lisa Giacosa, Chief Investment Officer, Spark Foundry
Nik Sharma, CEO, Sharma Brands
Gary Kibel, Partner, Davis + Gilbert LLP
Jeremy Male, Chairman, CEO, OUTFRONT
Sean Reilly, President + CEO, Lamar Advertising
Scott Wells, CEO, Clear Channel Outdoor
Michael Provenzano, CEO + Co-Founder, Vistar Media
Dan Levi, EVP, CMO, Clear Channel Outdoor
Brian Rappaport, Founder + CEO, Quan Media Group
Artis Stevens, CEO at Big Brothers Big Sisters of America
Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
Nick Virginio, Senior Director, Marketing at nutribullet
Sarah Leidy Kelly, Director, Integrated Media at Olipop
Kaitlyn Wood, Director, Offline Marketing at Prizepicks
Janina Santillian, Director, Brand and Social Marketing at AdoreMe
Jeff Cole, Director at The Center for the Digital Future at USC Annenberg
Registration can be found here..
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