Adrian J Cotterill, Editor-in-Chief
Talon, the global independent Out of Home (OOH) media company, and Out There 360, a Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers.
“OOH remains a strategically vital medium for brands operating in the high-end market,” said Barbara Valensise CEO of Out There 360. “Talon is at the precipice of OOH transformation with proprietary data-driven tools and technologies that develop best-in-class creativity and drive measurable ROI at every step of the funnel. Being supported by a trusted and established local partner aligned with our values and approach to clients will enable us to deliver impactful and efficient ad experiences”.
Out There 360 provides bespoke omnichannel strategic solutions and a range of interdisciplinary communication services for high-end brands, from the development and production of creative concepts to delivery on traditional and innovative media.
Headquartered in Milan, Out There 360 has extensive experience in the luxury fashion space, including partnerships with several of the most prominent luxury brands. Talon will be fully integrated into Out There 360’s North American strategy and planning process, maximizing OOH’s impact and effectiveness for clients in this key region. Powered by best-in-class proprietary tools and technology, Talon’s suite of solutions will enable Out There 360 to capitalize on a transformed, innovative medium.
“Our partnership with Out There 360 will be rooted in collaboration with the shared goal of unlocking the creative and brand building power of OOH for Out There 360 world class clients and partners across North America,” said Sarah Parkes, Group Chief Sales and Marketing Officer, Talon. “As an advanced media channel that delivers reach, frequency, creativity, and results, OOH is unrivaled for brands to bring their stories and experiences to life at a meaningful scale. Our integration with Out There 360 will ensure its leading luxury brands will have dedicated teams across key North American markets to execute OOH campaigns that engage consumers and deliver greater impact and outcomes.” ”.
According to Statista, luxury goods sales in the United States have rebounded strongly, driven by increased consumer confidence and a growing appetite for high-end fashion and accessories. Latest projections from Bain & Company put the global luxury market at $1.65 trillion.
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