HH Global has announced the signing of an agreement to fully acquire UK-based Displayplan Ltd to further enhance their expertise and create an unrivaled, creative, global retail activation capability.
The acquisition of Displayplan, having expertise in design engineering and production management of complex point-of-sale solutions and experiential customer interactions, demonstrates HH Global’s ongoing investment in developing industry-leading solutions for global retail brands.
We are told that the joining of these two businesses brings enhanced expertise to HH Global’s existing global retail marketing activation leadership and adds a valuable extension to its broad retail solutions portfolio.
Displayplan’s award-winning creatives, designers and engineers will join the +500 members of the HH Global Creative + Digital community, who operate in 34 studios across 15 countries. Their joint commitment to excellence and innovation will create a team of the best creative talent focused on delivering big impact for their clients’ big ideas in global retail.
Nadia Pelekanos, Chief Client Officer at HH Global told us “The combination of our companies represents a progressive move for HH Global and builds significantly on our global retail capability. The acquisition of Displayplan is not only driven by a fundamental alignment in our strategic vision, but by the opportunity to combine our award-winning teams and our complementary solutions to deliver simplicity across the supply chain and enhanced creative capabilities for global brands. We have been investing significantly in the development of our global Creative + Digital capabilities over the years adding data, strategy, creative and design to deliver enhanced and innovative solutions for our retail clients. The award-winning creative and production team from Displayplan, along with their digital and shopper marketing strategists, will strengthen our existing capabilities and enable us to continue to drive advancements in creating superior connected shopper experiences.”
he transaction is subject to further legal processes, which are expected to be complete on 29 February 2024.
About HH Global
Founded in 1991, HH Global is the global leader in tech-enabled creative production and procurement. They amplify their client’s marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise of their people.
HH Global has +4,500 experts in more than 60 countries and in every market around the world. With a thirty-year track record of success, they help the biggest, most exciting and progressive global brands achieve stronger, more sustainable growth. Across every channel. At the speed of modern business.
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