Adrian J Cotterill, Editor-in-Chief
David Lloyd Clubs, Europe’s leading premium health, fitness and wellness operator and FRAMEN have joined forces to bring a new digital advertising experience and boost member experience in health clubs in the Netherlands, Spain, Switzerland, France, Belgium, Italy, and Ireland.
FRAMEN’s network of screens now reaches a wide audience of 200 million people every month, entertaining and engaging communities in the locations their screens are found.
Dimitri Gärtner, CEO and founder of FRAMEN told us “It’s an exciting opportunity to be at the helm of this partnership. We are really looking forward to bringing our approach to digital advertising to these seven European countries.”
In an exclusive two-year partnership, the collaboration between David Lloyd Clubs and FRAMEN promises to bring innovative changes to the digital advertising landscape by enhancing how health clubs connect to members. Leveraging strategic planning to create impactful content and advertising experiences, the combination of content and ads that are set to run on 50 screens in David Lloyd Clubs are the latest addition to those found in 1,208 other health and fitness clubs already present in FRAMEN’s global network.
Shiv Patel, Director of European Operations said “We are really excited to be partnering with FRAMEN in our European territories, as we evolve and expand our partnership capabilities across the international David Lloyd Clubs estate. The FRAMEN’s team passion and knowledge around the OOH media landscape in Europe has been unrivalled, and the partnership was a strategic no brainer as we launch into this space IN NEW MARKETS. We look forward to welcoming a roster of new brand partners who seek to engage with our influential and affluent member base, in a premium, contextually relevant and brand safe environment.”
The screens for this digital advertising approach are available for marketers and
ready for immediate booking. As the partnership moves forward, FRAMEN is excited to see what the future holds and anticipates connecting with many more countries.
FRAMEN is a content streaming platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilised areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences and create memorable brand experiences across the globe with cross-country campaigns.
With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time.
At the same time, location providers can monetize screens through content offers using the FRAMEN Screen Manager. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi. Currently, FRAMEN operates in 10 countries with over 100 employees.
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