The Out of Home Media Association Aotearoa has announced the launch of ‘The Speccies’ Awards which aims to celebrate bold creative, and savvy media thinking.
OOHMAA CEO Natasha O’Connor told us “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the bold platform that is Out of Home. With its ability to demand attention and connect with any audience, anywhere and at any time, with an impactful real-world presence, the rewards for those investing time to create stand-out campaigns are vast. We believe it is important to recognise and celebrate the creativity and innovation of advertisers in Aotearoa and are very excited to have the ability to do this in a more formal way via the OOHMAA Awards – The Speccies. We hope that by showcasing the best work in the industry, we can inspire others to push the boundaries of creativity in all its forms”.
A call for entry for Q1 campaigns and an entry mechanism will be announced on March 18.
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