Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be holding its next Member Town Hall this evening, Wednesday March 13 at IPG Mediabrands offices in New York.
The DPAA Town Hall is always a great opportunity to meet and hear from ad leaders and for members to meet, network and conduct business. This time around, the agenda will focus on Retail Media and Commerce and the role Digital Out of Home and in-store media.
“Our first quarter Member Town Hall is always a sold-out event,” said Barry Frey, President & CEO of DPAA. “DPAA members are looking forward to engaging with brands and agencies on the future of DOOH at this meeting.”
Retail Media is estimated by Magna to be USD 121 billion business. Many retail media estimates do not include in store media, where 85% of purchase decisions are still made.
Speakers include Zach Weinberg, VP Commerce at IPG Mediabrands’ KINESSO and Chris Olsen, President of US Rapport. The event is open to DPAA members who should contact the DPAA for their invitation.
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