Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack and China’s Way.io.
This is Hivestack’s first domestic Demand Side Platform (DSP) partnership in China. China holds the world’s largest DOOH market with a projected market volume of $5.2B in 2024.
Hivestack’s platform is already integrated with 16 of the leading DOOH media owners in China, covering an unparalleled network of 1M+ screens across 93k+ sites and generating access to 203B impressions amongst a variety of audiences and popular advertising seasons.
Now, for the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via the Hivestack SSP’s worldwide network of premium DOOH inventory.
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