oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas.
Set to go fully live in April, Woollahra is an integral part of oOh!’s Premium Sydney offering – a fully digital Out of Home network that, upon completion, will enable brands to reach commuters through large format and full motion Anamorphic screens, and a network of small format digital portraits in the CBD and eastern suburbs.
Funded by oOh!, Woollahra’s new digital street furniture network features 77 state of the art LED screens, powered entirely by renewable energy and strategically placed across 10 eastern suburbs: Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Watsons Bay, Rose Bay, Paddington, Woollahra and Edgecliff. The network of new bus shelters and the refurbishment of existing non-heritage ones will provide high quality infrastructure for residents and commuters, including giving them access to valuable community information.
With a median salary of $250,000 and property prices 3.7 times higher than Sydney’s median, Woollahra presents advertisers with the opportunity to access and connect with some of the most affluent audiences in the country, ensuring advertisers effectively engage their target audience to make brands unmissable.
Also joining the Premium Sydney network will be the soon to be launched Sydney Metro City & Southwest line, reaching commuters at eight new strategically positioned CBD stations – Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham; and the exclusive Sydney Metro Martin Place precinct – which will be home to Macquarie’s global headquarters, vibrant and diverse retail and premium dining spaces and a new underground connection for Martin Place Station customers.
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