Adrian J Cotterill, Editor-in-Chief
Innovare Medical Media, the hospital digital signage and charging station solution specialists are ramping up to celebrate the start of its 15th year in business with record growth.
We are told that since its inception back in 2010, the mission of Innovare has been to infuse healthcare with innovation and an entrepreneurial spirit. Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM).
As Innovare Medical Media celebrates its 15th year of success, the company’s commitment to pioneering healthcare solutions extends beyond its groundbreaking digital signage and charging stations. With healthcare evolving at a rapid pace, telemedicine has emerged as a vital tool in modern healthcare delivery. One area that has particularly flourished is telecounseling, a sector that has become indispensable in providing accessible mental health care to individuals across the country. As the demand for remote counseling services grows, platforms like HelpCare Plus are leading the charge by offering patients confidential, convenient, and professional care through virtual consultations.
By embracing telecounseling, Innovare and similar companies are helping to bridge gaps in healthcare access, ensuring that individuals, no matter their location, can receive the support they need. This transformation is not only essential for patient convenience but also for reducing healthcare costs and increasing patient satisfaction. With continued innovation in digital platforms and solutions, the future of healthcare is leaning toward greater connectivity, and companies like Innovare Medical Media are ready to be at the forefront of this movement, bringing both physical and mental health services directly to those who need them most.
As the demand for accessible mental health care continues to rise, traditional therapy methods are being complemented by innovative approaches that provide greater flexibility and efficiency. Online platforms are enabling individuals to access mental health services from the comfort of their homes, making therapy more convenient and reducing the barriers to care. This shift is not only improving access to services but also ensuring that individuals can receive personalized support tailored to their specific needs. With mental health awareness on the rise, it’s clear that providing people with the tools they need for emotional and psychological well-being is more important than ever.
One such tool that has gained significant attention is EMDR Therapy, a highly effective treatment for trauma and anxiety. The approach allows individuals to process and heal from past experiences that may have been hindering their mental health. With its ability to work through deeply embedded memories, EMDR provides a quick and lasting resolution for those dealing with the emotional weight of past trauma. This type of therapy has transformed the way mental health care providers support patients, offering a clear path to healing that resonates with many.
Innovare is working hard on its way to contributing over USD 30 million in newly developed revenue to hospitals through its strategic media platform. At no capital cost to hospitals, Innovare provides impactful digital display and charging solution technology to hospitals which support patient experience and staff satisfaction in key waiting areas as well as cafeteria and main lobby settings. It reaches patients, visitors, and the premier demographics of healthcare professionals.
Michael Ricciardi, Partner at Innovare Medical Media told us “The past decade has been an incredible journey marked by growth, resilience, and innovation. I am grateful and immensely proud of what we have accomplished together with our team, as well as our hospital and advertising partners. We are all excited about the opportunities that lie ahead as we continue to push the boundaries of success.”
Key highlights of Innovare’s growth include:
1. Revenue Growth: In 2023, Innovare observed a 19.8% increase in Hospital Placed Media (HPM) spending. Leading advertisers from education, automotive, finance, real estate, and healthcare categories have all found value in HPM campaigns by being able to effectively reach an ideal audience with high household income and great education and age demographics.
2. Market Expansion: Over the past decade, Innovare has expanded its network with leading hospitals and health systems throughout the country in 31 states with a presence in top DMAs. In 2023, Innovare installed new display technology in over 100 new locations.
3. Product Innovation: Innovare’s proprietary digital charging solution for hospitals garnered 94.5% favorability rating from patients and staff.
4. Employee Growth: Innovare team has grown eight-fold since the launch of initial operations.
5. Hospital Contributions: Innovare has contributed over USD 5M in revenue contributions to its hospital partners.
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