Adrian J Cotterill, Editor-in-Chief
Here’s the full agenda for our AdAi: Miami Conference which will be this Wednesday April 17 during #MiamiTech Month’s #OOHMiami.
Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.
12:30 Registration
13:00 Opening Remarks | Farrokh Mansouri | Head of Data Science | COMMB
13:30 Keynote: Insights on the State and Future of AI in OOH Advertising | Chris Duffey | Strategic Development, Creative Cloud Design | Adobe
14:00 How To Adapt To An AI World | Julie Thompson | CMO | OAAA in conversation with Avery Akkineni | Chief Marketing Officer | MD LatAm | Vayner Media
14:30 COFFEE
15:00 Measuring Location-Based Media with AI | Casey Binkley | CEO | Mobilytics and Mike Donaldson | Director of Business Development | BillboardPlanet
15:30 How AI Can Predict and Improve the Impact of Ad Creative | Sebastian Acevedo | CEO | Memorable AI
16:00 Navigating the AI Landscape: Quividi’s 17-Year Journey in Crafting Actionable, Affordable, and Responsible AI Solutions for DOOH & Retail Media Audience Measurement | Mitch Wade | SVP of Sales | Quividi
16:30 How Do AI Predictive Insights Help OOH chaired by Jules (Julie) Folkers | OOH Consultant and Beyond | TEDx Speaker
- Ari Buchalter | Chief Executive Officer | Place Exchange
- Stephanie Gutnik | Global Chief Strategy Officer | Billups
- Justin Schamach | Senior Account Executive | Placer.AI
17:00 Closing Remarks: Farrokh Mansouri | Head of Data Science | COMMB
The primary objective here is to broaden the understanding and adoption of AI technologies within the advertising industry, enhancing efficiency, personalization, and consumer engagement in OOH campaigns.
A crucial secondary objective is to expand the outreach of this event beyond the OOH advertising sphere. Cross-pollination of ideas from other industries will bring a fresh perspective, leading to more innovative AI applications and collaborations. We aim to attract tech companies, AI enthusiasts, students, researchers, and professionals from diverse industries to explore the symbiosis between AI and OOH advertising.
It is being held at one of our favourite event locations and one we have used many times before, namely Ampersand Studios, located centrally 31 NE 17th Street Miami, FL 33132.
The event is sponsored by Broadsign, Billboard Planet, ChannelSay, MEDIA MEA, memorable AI, Mobilytics, Movia, OAAA, Place Exchange, Placer.AI, Teralytics and Quividi.
Tickets cost USD 95 and registration is now open here.
We are always keen to shake things up a little with our own events and in 2024 we will be mixing up our AdTECH: OOH Conference Series (remarkably, established back in 2018) with our new AdAi Conference Series (the first of which attracted 240+ attendees when it was held in Toronto in November 2023).
For those interested, AdAi: Toronto will be held again this year in mid to late September.
#ff @Broadsign @BillboardPlanet @mediamea @moviamedia @YourOAAA @PlaceExchange @Placer_ai @teralytics @quividi, ChannelSay, memorable AI and Mobilytics
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