Adrian J Cotterill, Editor-in-Chief
Zitcha, who partnered with Broadsign 12 months ago to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform has just announced a deal with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa.
Australian-founded Zitcha has been engaged by Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalisation.
The French headquartered DIY chain, which has outlets in Europe, Asia and South America, selected Zitcha following a competitive review.
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network that includes on-site sponsored products, sponsored ads and banners, off-site media channels including Meta and Google and in-store retail media.
Follow DailyDOOH