Adrian J Cotterill, Editor-in-Chief
In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC).
It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing together over 300 marketers from more than 160 companies.
At the POSSIBLE event the ALC will feature:
- An update on Think Tank research for a year now by MMA into AI-driven Personalization and its performance boost (+149% on average)
- An approach to consumer insights research that cuts time from months to hours.
- A CMO-only session on responsible AI and the six to seven documents MMA is releasing this year.
The MMA has 40+ experiments/research or guides that they are seeking to complete this year and nearly a dozen other opportunities for education.
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