Leading Australian digital outdoor media company QMS has announced the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games.
Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home network will showcase Olympic and Paralympic content before, during and after the Games across the country.
QMS Chief Executive Officer, John O’Neill, told us “As the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024, we are very excited to welcome Toyota Australia, Allianz, Stan and Patties Food Group into our Paris 2024 Digital Screen Network partner program, which we have proudly launched today, starting with an engaging and dynamic 100 days to go countdown. Our DOOH network is a powerful platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play. Both the Olympic and Paralympic Games Paris 2024 are a unique opportunity to leverage the influence of the DOOH medium, delivering large and diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous. And when Australian athletes are winning gold in Paris, our network will be delivering gold-standard audiences for our partners as millions of Australians make their morning commute”.
The Paris 2024 Digital Screen Network will reach more than 80% of people aged 18 and older* across premium, national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.
With 95% of QMS’ inventory being digital, the network will showcase dynamic Games content in real time as Australians move about their day, including a countdown to the Games, breaking news, medal-winning moments, medal tallies, world records, team profiles and other significant and exciting moments from the Olympic and Paralympic Games.
Allianz’s GM of Consumer Strategy and Marketing, Laura Halbert, said “The Olympic and Paralympic Games provides an opportunity for the world to come together through the uniting power of sport. As the Worldwide Insurance Partner of the Olympic and Paralympic Games, Allianz is proud to support Australian athletes as they compete on the world stage, and we’re excited to help inspire a uniting cheer for Team Australia. Our partnership with QMS marks one of the first steps in a significant change in the brand’s positioning and we can’t wait to show Aussies our direction”.
QMS’ Paris 2024 Digital Screen Network will run from this week until the Closing Ceremony of the Paralympic Games on September 8, 2024.
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