DailyDOOH

Dylan Jones, Jones Digital Media

I’ve said this before, if there’s one thing PRN does very, very well it’s ad sales! Let’s look at the past couple of deals they’ve put together.

First an agreement (many years in the making) with the Target Corporation to sell ad space on their Channel RED network – first rumoured here but still NOT officially announced?, Ed and another one announced Thursday with TargetCast Networks who deliver ads via their patented media platform on TV’s in casual dining restaurants a company that has been featured heavily on DailyDOOH for a while now.

What does this all mean? From the creative guy’s perspective it feels like a small push to help the bottom line.

PRN has one of the most experienced ad sales team in the business and It comes as no surprise that under the new management team the business has looked to unbundle its services for the past couple of years in an attempt to broaden its revenue stream.

So, what now?

• Does PRN become the go-to expert in ad sales for the digital out of home industry?
• How does that impact their business as Thomson shops them around to potential buyers.

In my opinion, PRN needs to sign up new retailers, and not just bits and pieces of business they need a fully operational, managed network in a new retail venue.

This is what PRN does best; the combination of content, technology and sales.

That’s a tough call in this economy, but this is a company that went from operating a few video screens in Walmart’s Home Entertainment Department to 250,000 screens word-wide.

Perhaps PRN it’s now time to re-discover your Mojo?

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This entry was posted on Friday, September 18th, 2009 at 09:09 @422 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.