Adrian J Cotterill, Editor-in-Chief
Pearl Media, well known for activating and driving brand participation at some of the US’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL.
Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in South Florida. The five-story lifestyle Centre covers nine acres of high-end shopping, restaurants, offices, a hotel, and entertainment.
Pearl Media has expanded Brickell City Center’s digital landscape from two screens to 29, including several large-format LED signs and double-sided, interactive digital kiosks strategically placed at crucial choke points throughout the Centre. Two massive static signage opportunities have also been created to round out the media footprint.
“Pearl Media’s comprehensive 360-degree platform is a testament to our commitment to enhancing real estate assets and facilitating meaningful brand-consumer interactions,” said Anthony Petrillo, Chief Revenue Officer at Pearl Media. “The expansion of our media footprint at Brickell City Centre, a prime example of this, provides our clients with an amplified presence, enabling them to engage with the Centre’s highly sought-after consumers at every venue point.”
Brickell City Centre is the latest addition to Pearl Media’s portfolio of successful partnerships with sought-after mixed-use developments and OOH assets in urban core downtown markets across the country. Our other notable collaborations include Brookfield Place in New York City, Fifth + Broadway in Nashville, and The Salesforce Transit Center in San Francisco.
The Shops at Brickell City Centre serves the modern Brickell neighborhood with four levels of boutiques and nationally recognized retail brands, world-class dining, and entertainment anchored by the iconic Saks Fifth Avenue and world-class dining. The broader Brickell City Centre project is a USD 1 billion, 4.9 million-square-foot mixed-use development comprised of two residential towers, two mid-rise Class A office buildings, and the EAST Miami hotel above the fully leased supercharged fashion and culinary experience: The Shops.
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