DailyDOOH

Adrian J Cotterill, Editor-in-Chief

GSTV are holding their GSTV 2024 Newfront on Wednesday May 1 at the IAB NewFronts 2024.

We understand that some of what they will disuss will include: –

• The evolution of Retail Media Networks (especially as Cookies disappear) and GSTV solutions for marketing to consumers and tracking sell-through for brands at convenience, and augmenting retail media networks for stores near refueling points such as Walmart and Target.
• Offering dynamic campaign opportunities to marketers by teaming up with companies like Super League to help brands build multifaceted campaigns that span in-game activations on platforms like Roblox, marketing on screens at the gas pump, and offline activations. GSTV has also recently established a partnership with Influential that expands influencer campaigns beyond social media platforms to screens at refueling stations in interesting ways.
• How GSTV is offering marketers incremental reach beyond linear TV with a new measurement approach they have developed in tandem with Samba TV

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This entry was posted on Thursday, April 25th, 2024 at 13:54 @621 and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.