The Australian Outdoor Media Association (OMA) and RSL once again joined forces this year, in the spirit of ‘mateship’ of course, partnering for the fifth consecutive year to encourage Australians to commemorate ANZAC Day.
The partnership will see RSL’s ANZAC Day campaign –That’s the ANZAC spirit – broadcast across the national outdoor media network of OMA members in the lead up to and on ANZAC Day on Thursday 25 April.
RSL Queensland State President Major General Stephen Day DSC AM said the partnership with OMA played a key role in encouraging more Australians to honour the service of veterans on ANZAC Day.
“ANZAC Day is a time for us to come together, young and old, to reflect on how far we’ve come as a nation while paying our respects to current and former members of the defence force who have been paramount in protecting the freedoms that we’re so lucky to have. The spirit of the ANZACs is a fundamental part of the Australian ethos; reaching out to provide a helping hand to those in need, standing up for what is right, and the solemn promise to never leave a mate behind. This day serves as an opportunity to reflect on our roots, come together as veterans and the community and remember those who have fallen. The RSL is proud to continue our partnership with the Outdoor Media Association and its members to once again bring this message to all Australians.” .
Proud supporters of the RSL’s national commemorative campaigns for the past four years, the OMA and its members have generously donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations.
ANZAC Day, 25 April, marks the moment of the Gallipoli landings in 1915 and recognises the contribution of the 1.5 million service personnel who have served our country in all wars, conflicts, and peacekeeping operations then and since.
This year, RSL’s ANZAC Day campaign urged Australians of all ages to embrace their intergenerational connection with the ANZAC spirit. Whether that involves families taking their children to a service for the first time, grandparents sharing stories of service with grandchildren, or friends gathering to remember the service of veterans, the campaign encourages Australians to unite to honour the sacrifices made by service men and women.
OMA members supporting the campaign this year include Australian Outdoor Sign Company (AOSco), BIG Outdoor, Bishopp Outdoor Advertising, Cartology, Civic Outdoor, Ei Media, Gawk, goa billboards, JCDecaux, JOLT, LUMOS, Motio, oOh!media, Paradise Outdoor Advertising, QMS, S Connect – Stockland, Tayco Outdoor Advertising, The Media Shop (TMS), Total Outdoor Media (TOM), Tonic Media Network, TorchMedia, VMO and Vicinity Centres.
For more information about RSL’s ANZAC Day commemorative activities click here.
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