Adrian J Cotterill, Editor-in-Chief
Ivee, descrtibed as a software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC last week announced the ‘Smart Taxi’ which they say will provide passengers with a personalized, engaging, and authentic experience during a ride, whilst giving brands a more impactful, better-performing, and measurable opportunity to reach a captive audience of up to 25 million passengers per year.
Ivee created the ‘Smart Taxi’ experience using Ivee Inside, its proprietary passenger infotainment software, Ivee Intelligence, its personalization technology and Ivee Ads, an ad platform built for the passenger economy.
Ivee CEO Alex Giannikoulis said “We built Ivee for passengers. They spend 90 million minutes per day in transit just in the U.S. We validated our product in black cars including the world’s largest luxury mobility operator, Blacklane, and with ride-hail vehicles on the Uber, Lyft, and Via networks. Launching ‘Smart Taxi’ with CMT, a recognized mobility industry leader, is a great way to help our partner brands reach even more passengers.”
‘Smart Taxi’ is rolling out in Q2 2024 to Creative Mobile Technologies’s network of 10,000 taxis. Ivee Ads has already delivered impactful results for notable brands including Fandango, Victoria Secret’s Adore Me, Wendy’s and Drizly.
“Partnering with Ivee is a perfect fit,” said Creative Mobile Technologies’S Chairman Ron Sherman. “CMT has had years of experience serving the world’s best advertisers. We know firsthand their demands for new types of ad units, targeting, and reporting. These are all things Ivee has perfected in ride-hail vehicles. We know this ‘Smart Taxi’ experience will make a big impact for brands serving the perfect ad for their exact customer.”
Brands and advertising agencies interested in working with Ivee, can find out more here.
Creative Mobile Technologies, LLC was founded in 2005 by leaders in the yellow medallion taxicab industry with a mission to provide technology and services that make taxi operations more efficient, modern and profitable. The company operates in New York City, where it is headquartered, and across North America and the United Kingdom. Creative Mobile Technologies and its strategic partners offer driver, passenger and media solutions, including credit card services, content and advertising, data services and e-hailing through its app Arro.
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