Dylan Jones, Jones Digital Media
I’m currently preparing for the In-Store Marketing Expo in Chicago next week which i will be covering on behalf of DailyDOOH.
The event is being held 6th – 8th October at the Navy Pier in Chicago.
It should be a great event but one of the things I am really looking forward to is presentation S04: The Walmart Smart Network: Initial Results, Lessons Learned, and the Future of the Network by James Beck, General Manager, Walmart Smart Network, Walmart Stores Inc.
Thursday, October 8, 2009 · 1:30 – 3:30 PM
- How to market more effectively by partnering with Walmart on the Smart Network.
- Content development practices that deliver the most relevant messaging to shoppers.
- Optimization capabilities that offer even higher sales lift going forward.
See http://www.instorexpo.com/
November 18th, 2009 at 16:39 @735
These are the first time I’m seeing these kinds of numbers. Very interesting. It should have a profound impact of how we are further exposed to marketing ads i would think.