As this year’s OAAA OOH Media Conference [1] approaches the Out of Home Advertising Association of America (OAAA) has announced more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025.
[1]This year’s conference, themed ‘The Power of Presence‘ will highlight how OOH is driving brand impact, consumer engagement, and measurable ROI across integrated multi-channel campaigns.
The latest speakers announced are-
- Benji Baer, Chief Marketing Officer, CBRE
- Chris Davis, Brand President & Chief Marketing Officer, New Balance
- Sue Frogley, Global CEO, Talon
- Seth Matlins, Marketer, Curator, and Podcast Host
- Sarah Moore, Chief Marketing Officer, Cracker Barrel
- Laurel Rossi, Chief Growth Officer, Infillion
- Brian Wieser, CEO & Principal, Madison and Wall
“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”
The speaker lineup already includes:
- Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
- Jeanniey Walden, Chief Marketing Officer, Rite Aid
- Caitlin Mack, VP of Marketing, LesserEvil
- Jason Dorsey, Generational researcher and best-selling author
- Terry Kawaja, Founder and CEO, LUMA Partners
- Jim Mollica, Chief Marketing Officer, Bose
- Jonathon McKenzie, Head of Brand Paid Media, HubSpot
- Megan Smith, Growth Marketing Manager, Tecovas
- Michael Wieder, Co-Founder, President & CMO, Lalo
- Olivia Santarelli, Head of Marketing, Gemini
Highlights of this year’s agenda include:
- Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
- Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
- Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.
[1]Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.
The event, themed will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.
The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.