Adrian J Cotterill, Editor-in-Chief
Last week 75Media celebrated its fourth birthday and announced impressive growth and a new Leeds HQ. Their team has expanded from eight to 43 in the past 12 months.
The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards now stands at 540, up from just over 200 in May 2023.
Back in January, 75Media acquired London-based network iQ OOH, absorbing 81 of its billboard sites. Since then, the company has launched its own proprietary OOH campaign planning software, BOB (Billboard Optioning & Booking system), as well as making the network available to buy programmatically, a move that has immediately generated international sales.
Having launched the month after Covid hit in 2020, 75Media is now the fastest-growing roadside OOH network in the UK and is already the number six network in the country. In 2022 it signed a 10-year agreement with outdoor media infrastructure partner Wildstone.
Particular focus in the last year has been growing the sales, marketing and operations teams at 75Media, creating expert divisions targeting the regional direct, national direct, specialist and programmatic sectors. The company is currently recruiting its first international account director, as it looks at expansion overseas. Two additions have also been made to the board, with commercial director, Joel Turner, and finance director, Matt Connolly, appointed.
Paul Inman, managing director at 75Media, told us “It would be a major understatement to say the last 12-months have been busy! From quadrupling the team to acquiring a company, from growing our network two-fold to redefining our entire product offering and from launching our own campaign planning software to starting our programmatic journey – it’s been non-stop. And it won’t stop here. We plan to have further strategic portfolio acquisitions over the next two quarters and launching our robust ESG strategy is a top priority too; it’s something we have been working on for quite some time and it will shape the growth and development of our business both in the short and long-term.”
Unusually in the industry, 75Media welcomes working with businesses directly as well as with agencies. Its mission is to become the number one roadside network for brands in the UK, providing high-quality sites, strong customer service; supporting clients with planning and measurement and making the case for OOH as a hugely effective advertising medium for brands of all types. Brands that 75Media has worked with in the past year include BBC, The Gym Group, Disney, JD Sports, Breast Cancer NowTV and Visit Belfast, to name a few.
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