Adrian J Cotterill, Editor-in-Chief
Worldcom OOH has joined the IAA, the International Advertising Association, which they say is recognized as the most influential network of marketing and communications professionals in the world.
At a meeting that took place at the Worldcom OOH offices in New York, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director of Worldcom OOH for the United States and Canada, welcomed Dagmara Szulze, Managing Director of IAA Global, and Tom Steim, Vice President and Corporate Member in the USA and Canada of the IAA and gathered for the signing and officialization of the company’s entry.
Worldcom OOH, noted for its innovative approach to out-of-home (OOH) advertising campaigns, including digital and programmatic OOH, has become a Compass Member of the IAA that represents all spheres of the marketing and communications industry, with presence in 56 countries and a global network of around 4000 members.
Valentín Bueno, CEO of Worldcom OOH told us “We celebrate with great satisfaction our integration into the IAA, a milestone that reinforces our commitment to excellence and innovation in the advertising industry. Being part of the International Advertising Association provides us access to a vast landscape of opportunities and global resources that will enhance our capabilities, always with the aim of offering more strategic and effective solutions to our clients. Participation in this significant global organization will give us the opportunity to connect across the five continents with the world’s leading advertisers and agencies. At the same time, it allows us to access a wide range of knowledge, contacts, and best practices that will undoubtedly boost our growth and contribute to the continuous development of Worldcom as a global reference in the world of outdoor advertising”.
Founded in 1938, the mission of the IAA as a global guide for the marketing and advertising industry is to serve as a bridge for brands and marketing professionals seeking clients and growth internationally, as well as to guide its members through the transformations occurring in our industry. As the most influential network of industry leaders with a broad spectrum of knowledge, the IAA helps brands to grow, strengthen, and break new ground worldwide through meaningful relationships with consumers.
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