Adrian J Cotterill, Editor-in-Chief
Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City.
“The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and provides a ubiquitous solution for total market coverage.”
The addition of Lyft’s digital taxi top fleet adds to Intersection’s existing portfolio of street-level, transit and place-based out-of-home media across New York City. Digital taxi tops reach consumers at street level, throughout their daily journey, and often when they are making purchasing decisions. Taxi inventory will not only provide marketwide coverage for advertisers, but also an opportunity to reach targeted zones throughout the city in the coming months. The offering will also soon be available programmatically.
“Lyft Media is rapidly growing. Our suite of digital and out-of-home advertising products connect brands with riders in relevant and tailored ways,” said Zach Greenberger, Lyft’s Chief Business Officer. “Intersection is a known leader in the out-of-home media space and we are proud to partner with them as they take over sales of Lyft’s digital taxi tops on cabs in New York City. This sets Lyft up to further our customer obsession as we build a partner ecosystem that improves the rider and driver experience.”
Intersection’s media network also extends across the top U.S. media markets – Chicago, Los Angeles, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.
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