Adrian J Cotterill, Editor-in-Chief
Last week Environics Analytics announced a partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform.
Under the terms of this partnership, Environics Analytics will be the sole provider of LiveRamp’s suite of products and services in Canada. The addition of LiveRamp’s platform to Environics Analytics’s existing data, analytics and clean room capabilities should enable businesses to successfully navigate today’s challenging marketing environment.
Jan Kestle, President of Environics Analytics said “LiveRamp’s products and services are the perfect complement to EA’s existing data, analytics, and marketing collaboration services in Canada. In this small market, we have built our business based on partnerships – rather than trying to do it all ourselves. I value all of them, and I am thrilled to work with LiveRamp technologies, know-how, and team members. Together we will transform the insights to activation to measurement ecosystem in Canada.”
The combined solution extends the value of organizations’ first-party data, improving connectivity across the media ecosystem and, most importantly, ensuring accurate measurement of the impact of advertising spend without relying on third-party cookies. EA will manage all products and services within its comprehensive ISO 31700-1 (Privacy by Design) Certified data and governance framework.
Vihan Sharma, Chief Revenue Officer of LiveRamp, added “We are thrilled to launch our robust new partnership with Environics Analytics for companies engaging with consumers in Canada. With a shared vision of the power of data collaboration, we will help clients transform how they connect, analyze, activate, and measure data in the privacy-forward ecosystem. The combination of LiveRamp’s identity technology, flexible solutions, and premier partner ecosystem, paired with EA’s deep Canadian expertise, will arm clients with an unmatched set of future-facing capabilities that drive their business forward.”
Follow DailyDOOH