Adrian J Cotterill, Editor-in-Chief
In an initiative to enhance the efficacy of out-of-home advertising, approximately 300 independent media owners across the United States have united under the IBO Speedway banner and will leverage the advanced data services provided by OOH Info LLC.
This collaboration aims to streamline access to critical data for Billboard and Screen placements, empowering IBO USA members to optimize their advertising strategies and sales.
OOH Info LLC, in partnership with various data providers, has committed to simplifying the complex landscape of data management for IBO USA members. Their objective is clear: to facilitate more efficient sales of Billboards and Screens by providing comprehensive and easily accessible data.
Facing the challenge of disseminating a vast array of information to 300 IBO USA members for effective marketing to agencies and brands, OOH Info turned to Spotzi, a leader in geospatial analytics. Through this strategic partnership, Spotzi has revolutionized how data is visualized and utilized in the OOH advertising space.
Spotzi’s geospatial expertise allows for the visualization of essential details such as traffic patterns, location types, and display dimensions. Furthermore, Spotzi incorporates Consumer Insights for each location, creating a comprehensive profile of the 120,000 displays operated by the media owners.
Spotzi’s role as a strategic partner ensures that stakeholders can make well-informed decisions regarding outdoor advertising purchases. By enhancing visibility and impact, Spotzi and OOH Info are collectively transforming the dynamic landscape of OOH advertising, ensuring that IBO USA members stay ahead in an ever-evolving market.
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