Adrian J Cotterill, Editor-in-Chief
VENDO Media has announced an exclusive sales representation of Captivate’s placed-based digital network for the Alberta market. VENDO will be responsible for all Alberta-based ad agency and/or client activity related to Captivate’s assets.
“With the recent growth and enhancement of our Alberta national and local sales team, this sales partnership is a perfect fit for both parties. We also believe that Captivate is an excellent complement to our Digital Outdoor and Office ad spaces available in the market. With media buyers looking for streamlined ways to buy OOH, this consolidated effort between VENDO Media and Captivate will help make the process easier and offers a full Outdoor and Indoor solution for Alberta” said Sylvio Deluca, President of VENDO Media.
Captivate is comprised of elevator and lobby display screens in premier office towers and luxury residential properties that connect brands with upscale consumers and business decision makers. The full Canadian network boasts 350+ buildings and 2,000+ screens of which the Alberta market itself represents 75 buildings and 503 screens.
“Captivate is thrilled to partner with VENDO Media in the Alberta market. With their strong in-market sales team presence and complementary assets this collaboration offers an exceptional solution for agencies and clients in Alberta” expressed Barb Huggett, GM & SVP Ad Sales – Captivate.
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