Adrian J Cotterill, Editor-in-Chief
IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, has announced that it has hired Séverine Loeuille as its new Global Marketing Director.
Séverine has worked in digital marketing for a decade for companies including Converteo and Integral Ad Science, will lead the global sustaintech platform’s marketing function.
Responsibilities include driving IMPACT+’s lead-gen strategy, developing and implementing the company’s marketing activations and supporting long-term international growth.
She will be based at the company’s Paris headquarters and will report directly to Yann Le Roux, IMPACT+’s VP, Sales & Partnerships.
IMPACT+ is on a mission to help players across the digital advertising ecosystem, including global brands, agencies and ad networks, measure and minimise the greenhouse gas emissions generated by their online ads.
Before joining IMPACT+,she was CRM Manager at leading digital and data consulting firm Converteo, where she was responsible for supervising clients’ martech projects, including helping them to use CRM data to enhance their understanding of their customers and optimise their marketing campaigns.
Prior to that, she was a Senior Marketing Operations Manager at ad tech platform Integral Ad Science, helping to support the company’s growth overseas.
Follow DailyDOOH