Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”).
Under the new agreement, OUTFRONT will represent advertising sales for WMATA in Virginia, Maryland and the District of Columbia. The agreement covers station and in-car advertising in the Metrorail system and interior and exterior signage on the Metrobus system.
“We’re excited about the future, as we’re poised to implement our industry-leading digital media strategy to broaden audiences for our advertisers and enhance advertising opportunities for WMATA,” said Aaron Bronson, OUTFRONT General Sales Manager for the D.C. metro area. “With over four decades of partnership with WMATA, we look forward to leveraging our in-house, award-winning creative teams to achieve these goals.”
Via its Metrorail and Metrobus system, WMATA serves a population of approximately 6.3 million people, making it the second largest transit authority in the United States. Currently, Metrorail serves on average more than 400,000 riders each weekday, while the Metrobus system operates 24 hours a day, seven days a week with 1,500 buses.
The contract was officially awarded by WMATA on April 8, 2024, and will be effective beginning July 1, 2024.
OUTFRONT transit advertising – both static and digital – is also currently available in top markets nationwide, including on New York City’s Metropolitan Transportation Authority (“MTA”) system and on the Massachusetts Bay Transportation Authority (“MBTA”) system.
OUTFRONT has provided advertising services for WMATA since July 2014.
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