Adrian J Cotterill, Editor-in-Chief
If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024.
Last year the event in its first year attracted 240 attendees and this year judging by current ticket sales the GLOBAL event is going to be even bigger.
Here’s the agenda…
11:00: Registration OPEN
12:00 – 12:15: Welcome Address: Lara Menzies | Director of Marketing | COMMB
12:15 – 12:30: Introduction of AdAi: Farrokh Mansouri | Head of Data Science | COMMB
12:30 – 13:00: Keynote: The Impossibly Smart Billboard using Google’s Gemini
Juan Tubert | Chief Technology Officer | Tombras
13:00 – 13:30: AI in Out-of-Home Advertising: Public Receptiveness and the Future of Innovation | Lisa Covens | Senior Vice President, Public Affairs and Communications | Leger
13:30 – 14:15: [Tech Flash] Rapid showcase of AI solutions for the OOH industry
Presenters:
- Making Out-of-Home Advertising Easy & Measurable | Arsalan Nasir | Head of Product | AdQuick
- The Future of DOOH: Enhancing Campaign Impact through Real-Time, Data-Driven Scoring | Michael Colson | Chief Product Technology Officer | Locala
- Introducing TargetFlow: your AI-powered planning tool for OOH campaigns | Remco Dolman | CEO | Spotzi
14:15 – 15:00: Networking Break: Exhibition Hall
15:00 – 15:30: Taking the Lead in AI in Out of Home | Vanessa Benfield | Senior Vice President Of Sales and Marketing Solutions | Cineplex Digital and Mitch Wade | SVP of Sales | Quividi in Conversation with Alessia Di Cecco | Account Director Digital Out of Home | Cineplex Digital Media
Abstract: Cineplex Media, in partnership with Quividi, is pioneering the use of AI-powered audience measurement in the Out-of-Home (OOH) advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media sets a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns. This collaboration showcases the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes.
15:30- 16:00 [Tech Flash] Rapid showcase of AI solutions for the OOH industry
- How OOH can drive revenue growth using AI
Sam Rowe | CEO | Docma - Introducing Billbot: Your Go-To Companion for OOH Insights and Information
Jennifer Copeland | Director of Communication | COMMB - Unlocking AI Insights: Real-Time OOH Intelligence with SingleStore
Rohit Bhamidipati | Solution Engineer | SingleStore
16:00 – 16:30: Networking Break and Cocktails
16:30 – 17:00: The AI Advantage: Streamlining Operations for Media and Agencies | Tessa Ohlendorf | Founder | Fabric Folk and Liz Oke | Head of Client Strategy | Fabric Folk
Abstract: In an era of unprecedented financial pressures, AI emerges as a game-changer for advertising and media companies. This session reveals how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, discover how AI streamlines workflows, boosts productivity, and empowers staff while preserving creative excellence. Gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.
17:00 – 17:30: Connecting the Dots: Today’s and Tomorrow’s Innovations in AI and OOH chaired by Farrokh Mansouri | Head of Data Science | COMMB
Panellists:
Ali Satchu | SVP | Branded Cities
Karla Congson | CEO | Agentiiv
Kari Clarke-Zemnickis | VP | Vector Institute
Abstract: Our expert panel will “Connect the Dots” between the day’s key insights and the emerging trends shaping the future of Out-of-Home (OOH) advertising. Join us as we reflect on the innovative solutions presented, discuss the potential impact of AI on the industry, and explore how today’s breakthroughs will pave the way for tomorrow’s advancements. This session will offer valuable perspectives and set the stage for the next steps in OOH innovation.
17:30 – Late Networking and Happy Hour
The event will take place at the same venue as last year, namely the Globe and Mail Centre in Toronto.
Individual tickets cost CAD 299 (COMMB members will be able to contact the association for a discount code).
The AdAi conference is produced and curated by the Canadian Out-of-Home Marketing and Measurement Bureau in collaboration with DailyDOOH.
The conference is hosted by COMMB’s Director of Marketing Lara Menzies and chaired by COMMB’s Head of Data Science Farrokh Mansouri. At COMMB, Farrokh works on novel approaches to incorporate new data, analytics, and technologies for OOH measurements and marketing. He comes from a highly multidisciplinary background with experience applying data science, machine learning, and artificial intelligence in the fields of transit, medicine, climate science, and finance. Farrokh has previously built and managed technical teams in various startups and large companies and holds a BASc, MHSc and PhD in Engineering from the University of Toronto. He has authored over 20 research papers published in prestigious scientific journals.
Registration can be found here.
The AdAi: OOH Toronto Conference TITLE SPONSOR is Cineplex Media. The event is produced by the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) in association with the DailyDOOH.
Sponsors include: –
@AdQuick @BentleySystems
@Broadsign
@DAACanada DOCMA
Fabric Folk @EnvironicsA
@leger360 Locala
@quividi @profectio
@SinglestoreDB Squareknot Analytics
@spotzicom @MediaResources
@COMMBCA @DailyDOOH
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