Adrian J Cotterill, Editor-in-Chief
Naomi Jones has joined Ipsos UK as Head of Qualitative Methods at its Qualitative Research and Engagement Centre.
She joins Ipsos after eight years of running her own social research consultancy, NJ Research. Her clients include What Works Centres, charities, local authorities, government departments and research organisations. In addition to directing numerous qualitative studies and evaluations, and advising on larger research projects, Jones regularly supports clients with their qualitative research through training, mentoring and capacity-building. She also brings extensive experience of working on sensitive projects involving vulnerable participants.
Michelle Mackie, Head of the Qualitative Research and Engagement Centre, said: “We are delighted to welcome Naomi to the team during this pivotal year, where understanding people’s lived experience, attitudes and behaviours is paramount. Naomi’s exceptional expertise in inclusive qualitative research methods and ethics across diverse policy areas including education, children and young people, health and social care and crime and violence will be an invaluable addition to our research portfolio”.
Prior to consulting, Naomi held senior roles at research organisations, including Head of Children and Young People at NatCen Social Research, where she helped to build the team of more than 20 researchers and oversaw high-profile projects, Co-Head of Social Attitudes at NatCen Social Research, and Head of Qualitative Research at IPPR.
At Ipsos, she will lead on developing our qualitative offer, including enhancing our expertise in community-based participation in policy development, implementation, and evaluation.
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