Adam Rowe has joined Australian based Doohly as Head of Operations.
Chief Executive Officer and co-founder of Doohly, Sean Law, said the appointment of Rowe was a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels this month (taking the total raised in the past year to $1 million).
“Adam’s deep understanding of the Digital Out of Home (DOOH) industry and his proven track record in leading high-performing teams aligns perfectly with Doohly’s mission to modernise digital engagement. We are confident adding Adam to our leadership team will bolster innovation and our sales and marketing initiatives, strengthening our position as industry leaders and growing market share.” “ Law said.
Adan joins Doohly after holding key operational roles at oOh!media and Claude Outdoor for more than a decade, where he led transformation in operational efficiencies, campaign effectiveness and client service.
Since mid-last year, the company has grown from 11 customers and 14 networks – including New Zealand billboard company LUMO, Hyper Media, KX Pilates and TMS and retail networks for Rebel Sport, Mobil and LiquorLand to 19 customers and 29 networks.
Recent customer wins include Monstavision, Advertro and Maad Collective, with new networks including Mitre10, Darwin Airport and South Sydney Rabbitohs.
Law said the growth since July last year – which takes the total number of creatives served by Doohly over the last 12 months to more than four billion – had all come through referrals.
Follow DailyDOOH