Adrian J Cotterill, Editor-in-Chief
Flashtalking by Mediaocean, a leading independent platform for creative optimization and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team amid significant market growth.
In this new role, he will oversee product, strategy, operations, sales, and client success at Flashtalking. The appointment is well timed as Flashtalking continues to drive innovation with #AI and automation for digital marketing. The first quarter alone saw Flashtalking winning over 60 new enterprise brand customers and earning recognition by Quadrant Knowledge Solutions as a Leader in the SPARK Matrix: #AdTech Platform, Q2 2024. In addition, Flashtalking launched several new AI-powered solutions, including creative intelligence and optimization. Flashtalking also won G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products based on more than 300 authenticated customer reviews.
Bill Wise, Co-founder and CEO of Mediaocean, told us “Having worked with Grant for many years, I’ve been impressed with his consistent ability to surpass the expectations of our teams, our board, and our customers. There is no one better suited to take on the role of President of Flashtalking as we double down on our investment in Flashtalking and the Creative Ad Tech space. With cookies going away and regulatory pressure on Big Tech, we stand alone as the independent platform of choice for brands and their agencies.”
Grant steps into the Flashtalking President position following four years as Chief Revenue Officer for Mediaocean and Flashtalking. He joined Mediaocean as part of the acquisition of 4C Insights, where he also held the Chief Revenue Officer role.
Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for personalization and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Flashtalking is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
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