Vistar Media has announced an expanded strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, which will expand Vistar’s programmatic advertising capabilities into Mainland China.
Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive global marketplace.
In 2021, Vistar and ChinaDOOH forged a strategic partnership to launch and grow programmatic DOOH advertising in China. After successfully enabling Chinese brands such as OnePlus, Tencent, and more to activate and launch overseas DOOH campaigns, the two companies are now committed to combining Vistar’s advanced OOH technology solutions and ChinaDOOH’s local marketing expertise to help Chinese media owners access new demand from advertisers around the world.
“Through our partnership with ChinaDOOH, we’ve already seen success enabling Chinese advertisers to reach global consumers through the Vistar platform,” said Eugenie Chen, SVP, Strategy & Partnerships at Vistar Media. “The ChinaDOOH team has successfully introduced Vistar’s advanced programmatic capabilities, alongside our existing overseas inventory, to advertisers in China in a way that demonstrated the power and effectiveness of the channel when activating with the right tools. This has inspired even more excitement extending our DOOH capabilities to media owners in China helping them monetize their signage networks while opening up new demand that wasn’t previously accessible.”
Now, media owners in Mainland China can benefit from Vistar’s supply-side platform (SSP) – bringing automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. Vistar’s SSP connects Chinese media owners to local and global demand through Vistar’s robust network of buyers across North America, Latin America, Europe and Asia Pacific.
“This is such an exciting moment for us,” said Victor Minyue Zhang, CEO of ChinaDOOH. “Our joint expertise and capabilities will make more and more high-quality OOH media resources available to global buyers. We look forward to driving substantial growth of programmatic out-of-home in China through this partnership with Vistar.”
Globally, China is expected to generate the most out-of-home advertising spend in 2024, with DOOH surpassing traditional OOH spend – with no signs of slowing down. Together, with ChinaDOOH, Vistar is extending enhanced audience targeting, higher brand exposure, fast campaign activations, increased flexibility, evidence-based measurement and more to buyers both near and far, in addition to connecting Chinese media owners with advertisers eager to buy their ad space programmatically.
*Tier 1 cities: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi’an, Hangzhou, Ningbo, Nanjing, Suzhou, Chongqing, Tianjin, Qingdao, Changsha, Wuhan, Foshan
*Tier 2 cities: Xiamen, Fuzhou, Quanzhou, Jiaxing, Wuxi, Changzhou, Hefei, Nanning, Kunming, Jinan, Yantai, Harbin, Shenyang, Changchun
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