Adrian J Cotterill, Editor-in-Chief
Jan Vimal has joined 75Media as Head of Programmatic. In the newly created role, Jan will grow and scale the programmatic department at the Leeds based outdoor media owner.
Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. Most recently Jan worked for six years within the advertising consultancy she founded, Progmatic Motion, helping advertising businesses to drive and scale business through sales, Ad Ops and tech.
Previous roles include positions in sales, account management, Ad Ops and tech for companies including AOL (now Yahoo), Adyoulike which was acquired by Open web and Mapp (now Audioplus).
Paul Inman, managing director at 75Media, said: “Given how much we’ve grown since we launched at the start of the pandemic, to now be the sixth largest out-of-home network in the UK, we felt it was the right time to bring onboard a specialist in programmatic (prDOOH) to help develop what will undoubtedly be a very important sales channel for our business. Jan brings with her a wealth of knowledge and expertise: she’s already doing a great job of working collaboratively with clients and building relationships throughout the programmatic chain, to help us create a meaningful footprint in the prDOOH space.”
75Media now has over 540 digital and classic billboard sites spanning the country, making it the fastest-growing roadside network in the UK. The company recently launched BOB – Billboard Optioning & Booking system – proprietary software which features real-time information on the company’s full portfolio of sites.tor with a rapidly expanding network of large format roadside billboards across the UK. As well as working with some of the country’s biggest brands and agencies, 75Media is also committed to helping businesses of all sizes harness the power of out-of-home advertising.
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