Adrian J Cotterill, Editor-in-Chief
STRATACACHE has acquired Toronto-area solutions provider Dot2Dot Communications.
Back in 2012 Scala Canada was shut down, with parts of that business folded into Dot2Dot Communications Inc. STRATACACHE of course acquired Scala itself in August 2016.
STRATACACHE CEO Chris Riegel was quoted as saying “With the continued growth and evolution of the Out-of-Home media industry and its ongoing adoption of more advanced digital experiences, the acquisition of Dot2Dot perfectly aligns with the STRATACACHE strategy of connected media audiences. The pairing of Dot2Dot’s Ad Manager platform with our Scala CMS, Walkbase Audience Insights solutions and global managed network capabilities for Out of Home media companies and new media developers will drive significant incremental revenue opportunities for the company.”
Dot2Dot’s Ad Manager platform is used by Adams Outdoor, Reagan Outdoor, Maple Leaf Foods, Home Depot, Hydro One, Milwaukee Tools, Quadreal Properties, Seneca College, OLG, Allvision/Rogers, Quebecor, RBC, and Aritzia.
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