Adrian J Cotterill, Editor-in-Chief
Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year.
Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing economic optimism is a positive outlook for all. As we move into the summer months when people get out and about more, Out of Home ensures brands engage and connect with their audiences at scale.”
The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%. Digital’s share of revenue in Q1 increased from 61% to 65% year-on-year.
Andy Lobo, TMT Senior Manager at PwC UK, said “The UK OOH industry has recorded another strong quarter of growth, building on recent momentum. The continued increase in digital penetration enables flexibility and innovation of advertising campaigns, which supports the long-term growth outlook.”
Visit the Outsmart website to download a detailed breakdown of Q1’s OOH revenue figures.
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